greenberry

About Greenberry

Design starts with how people actually use things.

Greenberry combines research into real use environments with concrete design. Rather than looking at screens in isolation, we look at how users, the service flow, and the product's operation and interface connect.

We establish for whom, and at what value, a developed technology is used, and decide what product or service to make from it. The scope of research and design is set to the needs of each project, and who does what is stated in the proposal.

Company

Founded
2014Established as a design venture based at Dankook University
Founder
Seungwan RohProfessor of Design, Dankook University
Location
152 Jukjeon-ro, Suji-gu, Yongin, GyeonggiRm 407, Art Museum Bldg., Dankook University (16890)
Registration
Certified design firm, Korea Institute of Design Promotion (KIDP)In-house R&D department
Services
Product direction for technologies · Product and service UX design · User research and design criteria
Fields
Education · Healthcare · Industrial safety · Digital services

History

Where the company has been

Projects are listed separately under Projects.

2014
Greenberry founded as a design ventureCertified venture company, Korea Technology Finance Corporation (KIBO), 2014–2022
2017
Registered as a certified design firm with KIDP
2018
In-house R&D department establishedResearch and design now run on the company's own research base
2019
Two technology transfers from Dankook University's industry-academia foundation
2020
Korean edition of a Japanese UX design primer publishedThe book's UX toolkit released on the web
2024–present
Focus shifting to early design of digital therapeutics and AI education services

Founder

Seungwan Roh

Founder, Greenberry · Professor of Design, Dankook University

He has researched and designed product design, digital interfaces, and user experience. After studying industrial design and interface and product research in the UK, he has continued product R&D, design strategy, and UX consulting, drawing on practice and teaching in Korea and abroad.

At the university he teaches interface design and service design; at the company he applies the same methods to real products and services. Research methods from academic work go into practice, and problems met in practice go back into research.

Education
PhD in Design, Goldsmiths, University of London
MA in Industrial Design, Central Saint Martins
BA in Industrial Design, Kyung Hee University
Career
Began practising product design in 1994
Web and digital interface projects since 1999
Professor at Dankook University since 2005
Founder of Greenberry since 2014
Teaching
Dankook University · Hongik University IDAS · Ewha Womans University · Kyung Hee University · Goldsmiths, University of London · Savannah College of Art and Design (SCAD) · National University of Singapore (NUS)
Translations
『Web制作者のためのUXデザインをはじめる本』 (Shinichi Tamagai et al., Shoeisha)
『カール教授のビジネス集中講義 マーケティング』 (Atsushi Carl Hirano, Asahi Shimbun Publications) — Korean editions

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